Challenger Brands, News /

Challenger Brand of the month – Birdsong Clothing

Birdsong is a wonderful London-based online fashion store with a genuine promise of “no sweatshops and no photoshop!” A brand who believe in keeping it real and keeping it fair.

Birdsong’s simple mission is to revolutionise the way women dress. Making sure their clothes are made with care and skill and at the same time giving help to local women’s organisations.

“From migrant seamstresses, knitting grannies to all our customers, we unite women.”

Many women workers are exploited for the sake of fashion. Birdsong reject that philosophy. They just want a fun way to do fashion that doesn’t make women feel ashamed about their size and shape.

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Advertising, Featured, News /

Is it good advertising practice to bring talent in-house?

The dangers of bringing your agencies in-house.

I suppose there was a sense of schadenfreude amongst a lot of agencies when they watched the PR car car-crash that piled up around the Pepsi Kendall Jenner ad campaign. It was supposed to be an example of good advertising crafted by an in-house creative powerhouse.

In the driving seat that fateful day was Kristin Patrick, senior VP-global brand development. Mr Jakeman, President of PepsiCo Global Beverage Group had praised the ad on Twitter on Tuesday morning shortly after it was released, saying he was “super proud of the @PepsiCo #CreatorsLeague for producing this,” but the tweet has since been deleted. Another danger of deleting your soon-regretted statements of support is that news of your deletion also goes viral! Only adding to the sense of incompetence.

Challenger Brands, News /

Challenger Brand of the month – Skinny Prosecco

Looking for then latest health drink? Want to live a champagne lifestyle without piling on the pounds? Well we may just have the fizz for you…

Skinny Prosecco

 

Thomson & Scott’s ‘Skinny’ prosecco contains only 67 calories per glass. Even health-fanatic Ellie Goulding is a big fan, with an Instagram message of support saying ‘I’LL TAKE IT’.

Challenger Brands, Featured /

The Future of Toast delivery

Far from traditional fixtures of pies and jellied things you’d wish stayed at sea, London is bewildering in it’s levels of culinary creativity. A gourmet crisp shack, pop up potato joint and grilled cheese sandwich shop all exist within 100 metres of the Toast TV towers.

New hire Harry Harryman was quick to point this out and jumped to work immediately, capitalising on this booming trend. Partly transforming our video production shop into an aerial street food delivery service. Toast TV introduces a new wave, artisanal breakfast slice. A pinch of tradition with a punch of modernity. Toast by drone.

For a closer look at Harry and his work process check out the video below.

Each slice is being sold for £7.99 which includes a butter, one topping and includes drone delivery within Soho. This fascinating new segment for London’s foodie history will lift off on National Toast Day, 23rd February 8am-11am purchasable through the ToastTV app.

With our expertise in programmable drones and Harry’s extensive knowledge of cheap supermarket foods we invented a new experience we think Soho will be enjoying for decades to come.

EDIT
11:36 23/2/17 Toast delivery service has been suspended for the foreseeable future due to safety concern involving a minor and the aerial delivery system. We apologise for the inconvenience to those who did not receive their orders. We are not looking to reimburse you at this time or in the future. Thank you very much for your understanding. The Toast Team.

Advertising, Featured /

Planning a brand video production

So, you have a great product or service. Maybe you’re a new-to-market challenger brand wanting to take on the big boys and win? You do your research and everyone in marketing with any intelligence is telling you to setup a brand video production. Because more people engage with brands and share video than any other form of content. If content is king, then video is God.

Video Production gear

 

Challenger Brands /

Heck Sausages

What the heck? Here’s our challenger brand of the month.

Heck Sausages

 

Heck are a small family brand. Quite simply they create great sausages, burgers, meatballs and veggie variations. They pride themselves on locally sourced high quality ingredients and at Toast we love the idea behind their family food.

Challenger Brands /

Challenger Brand of the month – SIMBA

Who wouldn’t enjoy the promise of the perfect night’s sleep?

Feet in bed

 

Well, that promise, from challenger brand mattress company Simba, seems to be backed up by the stellar reviews their innovative mattress designs get from their satisfied customers. From developing their own top layer latex “Simbatex” that didn’t trap in heat to extensively testing their mattresses with the respected “Sleep To Live Institute” whose research profiled more than 10 million people and included 180 million body profile data points. And then there’s the revolutionary springs – Simba created springs with one of the world’s leading spring manufacturers to design a unique spring to complement a rolled mattress.
The conical pocket spring Simba developed was the missing ingredient – it meant they solved the secret of the perfect night’s sleep. Simba go the extra mile to create the world’s most advanced mattress.

Challenger Brands /

Challenger Brand – Oppo Ice Cream

A few years ago, two brothers, Charlie and Harry Thuillier, went windsurfing in the wilderness of Brazil. They survived on foods naturally sourced on the wild coastline, including coconuts and wild super-fruits. Not only were they super healthy and nutritious, but they tasted wonderful too. On returning home, the boys became fascinated with the idea of using healthy natural ingredients to make indulgent food; nutritious without sacrificing taste.  Just like the food they loved so much on their trip.

oppo-brothers

 

Challenger Brands /

Challenger Brand Of The Month

This is the first in a monthly series where here at Toast we look at Challenger brands and bring you the ones we believe are cool, interesting and innovative. Who knows – they could be the next Innocent Smoothies.

This month we look at Brighton Gin: Playful and fiercely independent.

Brighton Gin owners standing

Photocredit: Natasha Bidgood